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Eurofragance Eyes Fragrance Sales Consolidation in the Middle EastRepositioning will see leading B2B fragrance house push into new business territories | ||
Dubai, United Arab Emirates Eurofragance, a leading international fragrance house, is consolidating its growth efforts in the Middle East after a brand repositioning. Launched in 1990 in Barcelona, the company has a family-run ethos, akin to so many businesses here in the UAE.
Laurent Mercier, CEO, Eurofragance
The midsize multinational, which employs nearly 400 people and has a presence on five continents-including its Dubai affiliate office-has undergone a strategic refocus with fresh ambitions to grow its share of the fragrance market.
Stephanie Marze, Head of Global Marketing and Corporate Communication, Eurofragance, explains, “If our wish is to grow vertically, into new categories, and horizontally, in terms of our scope of influence, we must align our corporate messages to reflect this growth strategy. This has now been done; our communication reflects the company’s objectives and vision.”
And the bold re-think empowers the Eurofragance team to compete with larger fragrance houses which have greater familiarity among consumers.
A Desire to Positively Surprise Customers
About Eurofragance
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